It can be used to cleanse, tone and moist the skin. Applying twice a day may give wonderful result. But never forget to use it before you go to bed after your days work outside. Take a small amount in hand and apply over face, then wipe off with a cotton piece. It cleanses by removing the dirt and provides moisture to your skin. It is a must to use Toner, Moisturizer followed by cleansing. In this case, it serves all the 3 purposes. This can be done even before starting for a makeup.